The 50D (and by extension the X0D range) was starting to look somewhat redundant: expensive (and in some ways outdated) compared to the rebel T2i (EOS 550D), underpowered compared to the EOS 7D. However, the price tag (a 30% premium over the 50D at launch), pushed it beyond the reach of most people who weren't making at least a bit of money from their photography. The arrival of the EOS 7D, with its highly configurable 19-point AF system and 8 frame per second capability changed much of this - here was a mini 1D that drew the attention of many people who previously would have been X0D customers. However, the feature set always left a sizeable gap below the company's full-blown 'pro' models. Each model offered a high enough specification (usually in terms of build quality and AF sophistication) to ensure it was both aspirational and attainable for users who had out-grown their Rebel/XX0D series. Canon's X0D series has, throughout its life been the company's offering for a range of photographers from enthusiasts and semi-pros through to some pros who appreciated having a lightweight option.
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